About Me – Fash Forward

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Creative Director & Founder — FashForward

. AKUA DUFIE MINTAH .

For as long as I can remember, fashion has been more than just an interest. It has been a deep passion woven into every stage of my life. I launched FashForward during my time at the University of Ghana, Legon, after receiving countless compliments on my style. Friends, classmates, and even strangers frequently admired my outfits as I headed to lectures. One day, I asked myself a simple but life-changing question: If people love what I wear so much, why not make it accessible to them?

That moment planted the seed for FashForward.

What began as a passion project during my university days quickly gained traction. While working a traditional 9-to-5 job, I found that the income from FashForward, then just a side hustle, was not only sustainable but exceeded my expectations. Over time, the decision became clear: I left my full-time job to dedicate myself fully to the vision and purpose of FashForward.